This Just In!: Genetic Coding from DoubleHelix
Posted January 9, 2011on:
Today I’m going to be doing a review of a shirt that I got from doubleHelix. DoubleHelix is a science inspired clothing company based in San Francisco, CA. When I first heard of the brand I was immediately drawn in by the nerdiness of its art direction.
“Genetic Coding” is one of the nine designs available in the men’s section of the shop. There’s also a women’s version of this design, but the genetic coding is in pink instead of green. I’ve always had a soft spot for cool designs involving barcodes. This t-shirt design definitely looks great, and I love how the bright green pops out against the black.
Here’s a close-up view of the design:
The shirts at doubleHelix fit similarly to American Apparel (at least the men’s tees, from what I’ve gathered), and in my opinion they’re even softer than AA. I absolutely love the feel of the shirt! The print also feels nice and neither rough nor thick. I would like the design even more if it didn’t say “genetic coding” underneath, but it’s subtle enough to not hurt the design. I think that with the branding, this text description is unnecessary. Other than that, I wouldn’t change a thing about the shirt or its presentation.
The shirt has a custom screen printed care tag, as well as a small print on the back below the collar with the brand name.